Customer Lifetime Value Calculator

Calculate the total value of each community member and optimize your acquisition, retention, and upselling strategies.

Lifetime Value Parameters

$49
$10$500
months18
months3 months60
$75
$10$500
%85
%60%98
%15
%0%50
$30
$10$200

Customer Lifetime Value

$963

Total value per customer

Net CLV

$888

CLV minus acquisition cost

ROI

1184%

Return on investment

Payback Period

1.5 months

Time to recover acquisition cost

Customer Lifetime Value Projection

CLV by Member Segment

New Members

60% of members

$770

Lifetime Value

Engaged Members

30% of members

$1,156

Lifetime Value

Power Users

10% of members

$1,733

Lifetime Value

CLV Optimization Tips

Upsell Impact

Your upsells contribute $81 to CLV. Increasing upsell rate to 20% could add $27 more.

CLV Optimization Strategy

Focus on the 3 Rs: Retention (increase engagement), Revenue (upsell premium features), and Referrals (reduce acquisition costs through word-of-mouth).

🚀 Connect with Elite Community Builders

Join our exclusive network of successful Skool owners! Get insider LTV optimization strategies, network with 6-figure community builders, and access premium retention resources.

Join Elite Network →

Maximize Customer Lifetime Value

Skool's retention-focused features like courses, leaderboards, and community engagement help increase customer lifetime value by up to 40% compared to traditional platforms.

Increase LTV with Skool →
Help