Calculate the total value of each community member and optimize your acquisition, retention, and upselling strategies.
Customer Lifetime Value
$963
Total value per customer
Net CLV
$888
CLV minus acquisition cost
ROI
1184%
Return on investment
Payback Period
1.5 months
Time to recover acquisition cost
New Members
60% of members
$770
Lifetime Value
Engaged Members
30% of members
$1,156
Lifetime Value
Power Users
10% of members
$1,733
Lifetime Value
Upsell Impact
Your upsells contribute $81 to CLV. Increasing upsell rate to 20% could add $27 more.
CLV Optimization Strategy
Focus on the 3 Rs: Retention (increase engagement), Revenue (upsell premium features), and Referrals (reduce acquisition costs through word-of-mouth).
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